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This is because the bulk of traffic on mobile still flow from search results that are non-AMP.

Do understand, however, that you aren’t necessarily going to witness a huge surge of traffic immediately. In terms of clickthrough rates and rankings, these fast-loading AMP pages will often do much better. Since these AMP pages are faster to load, there’s more of a chance that your visitors will also benefit from a better overall user experience. This is because the faster your website loads, the less likely your visitors will lose interest and bounce straight back to the search results page. So, what are these so-called standards? They’re essentially a set of rules made by Google that form a lighter and simpler version of HTML, thus helping pages to load much more quickly.įirst rolled out in early 2016, AMP generated quite the buzz in the SEO industry and left webmasters to watch it with caution. 4.1.4 Ensure that your article is discoverable by both humans and search enginesĪccelerated Mobile Pages, or AMP, are conceived by Google who wants to and intends to help make the lives of mobile users much easier by building “standard” content for those on mobile.4.1.3 Ensure your content helps the user.4.1.1 Research those long-tail keywords.Voice search optimisation & featured snippets 3.1.3 Keep an eye on the rankings that do matter.